Grand Circle Corporation is comprised of a family of travel companies—Overseas Adventure Travel (OAT), Grand Circle Cruise Line (GCCL) and Grand Circle Travel (GCT). They provide unique experiential travel to people over 50.
As Design Director, I was tasked with updating and refining brand standards across OAT, GCCL and GCT. My challenge was to bring consistency and refinement to these brands, while maintaining their rich history. I lead a team of digital and traditional designers and photo editors to ensure that these standards were implemented into all customer touch points—email, e-newletters, website, mobile apps, print catalogues and direct mail.
Creative team recognition: Sukkie Pang, Jessica Pooler, Dylan Andrews, Brian Babineau, Caitlyn Manning, Ali Shakra, Andrea Vita, Meredith Gausch, Meredith Mulcahy, Greg Palmer, Susan Greene, Nicole Arsenault, and Amanda J. Fisher