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The success of Boston Children’s Pediatric Innovation Summit 2013 was the impetus for  incorporating “Innovation” into the over-arching hospital brand. My role was to build a solid foundation as both a member of the innovation strategic planning team and as the creative leader. The innovation brand provides leaders of research and innovation—the Technology & Innovation Development Office and the Innovation Acceleration Program at Children’s—a platform to engage in partnerships across the innovation community.

Digital and print supported these efforts through—Research & Innovation website, e-newsletter, Innovation Insider and print collateral.